Decision · Administrative

Federal Consumer Protection Agency v. Kellogg Company México, S. de R.L de C.V. (Choco Krispis)


After monitoring food advertisements on TV, the Federal Consumer Protection Agency questioned Kelogg Company Mexico's advertisement on one of their cereals (Choco Krispis) because it contained questionable statements regarding the nutrients of the cereal.


The Agency first required information and appropriate evidence to the Kellogg Company in relation to ‘Choco Krispis’ as its advertising used phrases such as: ‘Choco Krispis has Forticalcium Plus’, ‘they need to eat well to grow’; ‘calcium helps them grow big and strong’, ‘Grow big and strong Choco Krispis’. After the company complied with information related to the statements on the advertisement, the Agency urged Kelloggs to modify its advertising to specify that it is the bones that could grow big and strong and not the children.