Summary:
The Guidelines For Advertisement of Regulated Products establishes legal standards, including the restriction of unhealthy product promotions.
Description:
These Guidelines for Advertisement outline specific requirements for alcoholic beverages, energy drinks, sweetened drinks, allopathic (orthodox) medicines, herbal and homeopathic remedies, food supplements, medical devices, cosmetics, and household chemical products.
The document sets out regulatory recommendations and principles for products promotion. It enforces narrow restrictions on marketing strategies for regulated commercial items. In addition, the text establishes mandatory conditions for validating commercial representations. Moreover, the regulatory authority establishes administrative oversight to enforce compliance across all print and electronic platforms.
Furthermore, the document addresses the general requirements for advertisements (Section 3.3), the specific requirements for doos (Section 3.9) and specific advertisements targeted at minors (Section 3.13). Prior advertisement all products have to be registered with the Food and Drugs Authority.