Brazil · Law · Legislation

Law on Advertising of Food to Children in Basic Education Establishments in the State of Bahia

Objectives:

The law amends the previous law No. 13.582 of 2016 to regulate food advertising targeted at children in basic education establishments.

Scope:

The law limits the scope of the previous regulation to prohibit any marketing communication in basic education establishments (Article 2). It repeals the other provisions on the limitation of advertising targeted at children on radio and television, as well as the prohibition to use celebrities and children’s characters (Article 3).