Brazil · Law · Administrative Acts

Resolution on the Regulation of Food Advertisement

Objectives:

This resolution regulates the offer, promotion, marketing, and other related practices aimed at the dissemination and commercial promotion of foods high in sugar, saturated fat, trans fat, sodium, and beverages with low nutritional content.

Scope:

The resolution provides that marketing aimed at the dissemination and commercial promotion of unhealthy food and beverages shall be direct and truthful, easily recognizable. They also must include warnings statements related to risks associated with consumption (article 6). Additionally, the resolution provides that:

  • Marketing of unhealthy food and beverage shall present the above-mentioned warnings even in case it takes place on television, radio, or on the internet (Article 7).
  • Marketing of unhealthy food and beverages must not include misleading indications, names, symbols, or figures that create confusion about their origin, nature, quality, composition, or falsely attribute superior nutritional characteristics (Article 11).
  • Warnings are mandatory and should be contextualized for any marketing practice of unhealthy food and beverages that are directed at children (Article 12).