Food laws and decisions: Promotion

Regulation of food promotion. While there is no clear-cut division between advertising, promotion, and sponsorship, you can select this sub-tag by making a value judgement on the scope of the regulation. Advertising is generally defined as direct commercial communication. Promotion refers to a broader area of marketing practices, which includes indirect or hidden forms of commercial communication, such as packaging and product design, product placement in media contents, association with other products. Sponsorship refers to contribution to events, activities, or individuals with the effect of promoting food products.

Promotion related food laws and decisions

  • International · Law · International norms

    WHO Guideline: Policies to protect children from the harmful impact of food marketing

    Jul. 3, 2023 To provide Member States with recommendations and implementation considerations on policies to protect children from the harmful impact of food marketing

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  • International · Law · International norms

    WHO Set of recommendations on the marketing of foods and non-alcoholic beverages to children

    May. 21, 2010 To call for global action to reduce the impact of marketing of unhealthy foods and non-alcoholic beverages to children, and to facilitate the policy processes and mechanisms to reach this...

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  • International · Law · International norms

    Global Strategy on Diet, Physical Activity and Health

    May. 26, 2004 To provide guidance for the development of an enabling environment for sustainable actions at individual, community, national and global levels that, when taken together, will lead to reduced disease and...

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  • Brazil · Law · Administrative Acts

    Adequate and Healthy Eating in the School Environment Standarts Decree

    Dec. 12, 2023 The decree provides for the principles, objectives, strategic axes and guidelines to promote adequate and healthy eating in the school environment.

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  • Brazil · Law · Legislation

    Law on the Prohibition of the Commercialization and Advertising of Products Related to Childhood Obesity in the Municipality of Niteroi

    Nov. 19, 2009 Law on the prohibition of the commercialization, acquisition, manufacturing, distribution, and advertising of products related to childhood obesity. This law has been amended by Law No. 3766 of 2023, and...

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  • Brazil · Law · Legislation

    Law on the Prohibition of the Commercialization and Advertising of Ultraprocessed Products in the Municipality of Niterói

    Jan. 06, 2023 It amends the Law No. 2659 of 2009 that aims to prohibit the sale, purchase, manufacture, distribution and advertising of products that contribute to childhood obesity

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  • Mexico · Decision · Administrative

    Federal Consumer Protection Agency v. Kellogg Company México, S. de R.L de C.V. (Zucaritas)

    Sep. 28, 2011 After monitoring food advertisements on TV, the Federal Consumer Protection Agency questioned Kelogg Company Mexico's advertisement on one of their cereals (Zucaritas) because it contained phrases subject to misleading minors...

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  • Brazil · Decision · Judicial

    Office of the Prosecutor of the State of Santa Catarina v. Empresa de Laticínios Tirol LTDA

    2022 A public civil lawsuit [ação civil pública] due to a marketing campaign titled "Tirolzinho Transfoma", which promoted recycling competitions between schools and distributed products to schoolchildren.

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  • Brazil · Law · Administrative Acts

    Resolution on Advertising and Marketing Communication to Children and Adolescents

    Mar. 13, 2014 This resolution establishes policies on abusive advertising and marketing practices target at children and adolescents.

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  • Brazil · Law · Administrative Acts

    Resolution on the Regulation of Food Advertisement

    Jun. 15, 2010 This resolution regulates the offer, promotion, marketing, and other related practices aimed at the dissemination and commercial promotion of foods high in sugar, saturated fat, trans fat, sodium, and beverages...

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  • Brazil · Law · Legislation

    Consumer Defense Code

    Sep. 11, 1990 This law establishes rules of consumer protection and defense, public order and social interest in accordance with articles 5, items XXXII, 170, item V of the Brazilian Federal Constitution and...

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  • Barbados · Law · Legislation

    Protection against Unfair Competition Act

    Feb. 19, 2001 This law provides for the protection against unfair competition.

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  • Colombia · Decision · Administrative

    Dejusticia v. Gaseosas Posada Tobón S.A.

    2017 Dejusticia sent petition rights and requests for information to entities such as Ministry of Health (Ministerio de Salud), Colombian Institute of Family Welfare (ICBF) (Instituto Colombiano de Bienestar Familiar), Attorney...

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  • Brazil · Decision · Administrative

    Consumer Protection Agency of the State of Paraná v. Danone LTDA

    Apr. 12, 2018 An administrative decision imposing a fine on Danone due to a marketing campaign that targeted children.

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