Food laws and decisions: Sponsorship

Regulation of food sponsorship. While there is no clear-cut division between advertising, promotion, and sponsorship, you can select this sub-tag by making a value judgement on the scope of the regulation. Advertising is generally defined as direct commercial communication. Promotion refers to a broader area of marketing practices, which includes indirect or hidden forms of commercial communication, such as packaging and product design, product placement in media contents, association with other products. Sponsorship refers to contribution to events, activities, or individuals with the effect of promoting food products.

Sponsorship related food laws and decisions

  • International · Law · International norms

    WHO Guideline: Policies to protect children from the harmful impact of food marketing

    Jul. 3, 2023 To provide Member States with recommendations and implementation considerations on policies to protect children from the harmful impact of food marketing

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  • International · Law · International norms

    WHO Set of recommendations on the marketing of foods and non-alcoholic beverages to children

    May. 21, 2010 To call for global action to reduce the impact of marketing of unhealthy foods and non-alcoholic beverages to children, and to facilitate the policy processes and mechanisms to reach this...

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  • International · Law · International norms

    Global Strategy on Diet, Physical Activity and Health

    May. 26, 2004 To provide guidance for the development of an enabling environment for sustainable actions at individual, community, national and global levels that, when taken together, will lead to reduced disease and...

    • MarketingLabelingContent regulationFiscal PoliciesSchool Environment
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  • Brazil · Law · Administrative Acts

    Adequate and Healthy Eating in the School Environment Standarts Decree

    Dec. 12, 2023 The decree provides for the principles, objectives, strategic axes and guidelines to promote adequate and healthy eating in the school environment.

    • MarketingSchool Environment
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  • Brazil · Law · Administrative Acts

    Resolution on the Regulation of Food Advertisement

    Jun. 15, 2010 This resolution regulates the offer, promotion, marketing, and other related practices aimed at the dissemination and commercial promotion of foods high in sugar, saturated fat, trans fat, sodium, and beverages...

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  • Brazil · Law · Legislation

    Consumer Defense Code

    Sep. 11, 1990 This law establishes rules of consumer protection and defense, public order and social interest in accordance with articles 5, items XXXII, 170, item V of the Brazilian Federal Constitution and...

    • MarketingLabeling
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