Brazil · Law · Administrative Acts

Resolution on Advertising and Marketing Communication to Children and Adolescents

Objectives:

This resolution establishes policies on abusive advertising and marketing practices target at children and adolescents.

Scope:

  • “Advertising communication” is considered any commercial communication activity, including advertising, for the dissemination of products, services, brands, and companies, regardless of the medium used (article 1, paragraph 1).
  • The practice of directing advertising communications to children, to persuade them to consume any product or service, will be abusive. The following aspects will be taken into account: children’s language, special effects, and excess color; soundtracks for children’s songs or sung by children’s voices; people or celebrities with appeal to children; cartoons or animation; among others (article 3).