Law · Legislation

Consumer Defense Code (Law No. 8.078 of 1990)


This law establishes rules of consumer protection and defense, public order and social interest in accordance with articles 5, items XXXII, 170, item V of the Brazilian Federal Constitution and article 48 of its Transitional Provisions.


The Code establishes norms on consumer protection (in Portuguese, “proteção do consumidor”), characterizing it as a matter of public order and social interest. It also provides a regime of sanctions and administrative infractions, as well as rules for jurisdictional action.

The following elements should be underlined for the purposes of FULL the Global Food Laws Database:

  • Among consumer rights, several essential concepts are found: health protection, education and disclosure on the proper consumption of products, specific and adequate information, and protection against deceptive and abusive advertising (Art. 6).
  • It is foreseen that “the products and services offered in the consumer market will not present risks to the health or safety of consumers” (Art. 8).
  • The principle of advertising transparency is expressly recognized: “Advertising will be transmitted so that the consumer can recognize it as such, easily and immediately” (Art. 36).