Food laws and decisions: Promotion

Regulation of food promotion. While there is no clear-cut division between advertising, promotion, and sponsorship, you can select this sub-tag by making a value judgement on the scope of the regulation. Advertising is generally defined as direct commercial communication. Promotion refers to a broader area of marketing practices, which includes indirect or hidden forms of commercial communication, such as packaging and product design, product placement in media contents, association with other products. Sponsorship refers to contribution to events, activities, or individuals with the effect of promoting food products.

Promotion related food laws and decisions

  • International
    Law · International norms

    WHO guideline: Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes

    2023 This WHO guideline addresses restrictions on marketing, including digital marketing, in the contexts of tobacco and nicotine products, alcohol, unhealthy foods and beverages, and breast-milk substitutes.

    • Marketing
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  • Brazil
    Law · Programmatic documents

    Technical Note on Food Sales in Public Schools participating in National School Meals Program (Technical note No. 2974175/2022/COSAN/CGPAE/DIRAE)

    Nov. 08, 2022 This technical note offers a comprehensive overview and general guidelines on food sales in public elementary and secondary schools enrolled in the National School Meals Program [Programa Nacional de Alimentação...

    • MarketingSchool EnvironmentUltra-processed foods
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  • International
    Law · International norms

    WHO Guideline: Policies to protect children from the harmful impact of food marketing

    Jul. 3, 2023 This guideline seeks to provide Member States with recommendations and implementation considerations on policies to protect children from the harmful impact of food marketing.

    • Marketing
    • 1
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  • International
    Law · International norms

    WHO Set of recommendations on the marketing of foods and non-alcoholic beverages to children

    May. 21, 2010 To call for global action to reduce the impact of marketing of unhealthy foods and non-alcoholic beverages to children, and to facilitate the policy processes and mechanisms to reach this...

    • Marketing
    • 1
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  • International
    Law · International norms

    Global Strategy on Diet, Physical Activity and Health

    May. 26, 2004 To provide guidance for the development of an enabling environment for sustainable actions at individual, community, national and global levels that, when taken together, will lead to reduced disease and...

    • MarketingLabelingContent regulationFiscal PoliciesSchool Environment
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  • Brazil
    Decision · Judicial

    Brazilian Industry Association of Cookies, Pasta, Breads and Cakes Industrialized (ABIMAPI) v. National Health Surveillance Agency (ANVISA) (Case No. 0021946-62.2011.4.01.3400)

    Sep. 11, 2023 Whether ANVISA had competence to issue Resolution No. 24 of 2010, which regulates the advertising of food and beverages with low nutritional value.

    • Marketing
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  • Brazil
    Law · Administrative Acts

    Adequate and Healthy Eating in the School Environment Standarts (Decree No. 11.821 of 2023)

    Dec. 12, 2023 The decree provides for the principles, objectives, strategic axes and guidelines to promote adequate and healthy eating in the school environment.

    • MarketingSchool EnvironmentUltra-processed foods
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  • Brazil
    Law · Legislation

    Law on the Prohibition of the Commercialization and Advertising of Products Related to Childhood Obesity in the Municipality of Niteroi

    Nov. 19, 2009 Law on the prohibition of the commercialization, acquisition, manufacturing, distribution, and advertising of products related to childhood obesity. This law has been amended by Law No. 3766 of 2023, and...

    • MarketingSchool Environment
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  • Brazil
    Law · Legislation

    Law on the Prohibition of the Commercialization and Advertising of Ultraprocessed Products in the Municipality of Niterói (Law No. 2659 of 2009)

    Jan. 06, 2023 It amends the Law No. 2659 of 2009 that aims to prohibit the sale, purchase, manufacture, distribution and advertising of products that contribute to childhood obesity

    • MarketingSchool Environment
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  • Mexico
    Decision · Administrative

    Federal Consumer Protection Agency v. Kellogg Company México, S. de R.L de C.V. (Zucaritas)

    Sep. 28, 2011 After monitoring food advertisements on TV, the Federal Consumer Protection Agency questioned Kelogg Company Mexico's advertisement on one of their cereals (Zucaritas) because it contained phrases subject to misleading minors...

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  • Brazil
    Decision · Judicial

    Office of the Prosecutor of the State of Santa Catarina v. Empresa de Laticínios Tirol LTDA (pending)

    2022 A public civil lawsuit [ação civil pública] due to a marketing campaign titled "Tirolzinho Transfoma", which promoted recycling competitions between schools and distributed products to schoolchildren.

    • Marketing
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  • Brazil
    Law · Administrative Acts

    Resolution on Advertising and Marketing Communication to Children and Adolescents (Resolution No. 163 of 2014)

    Mar. 13, 2014 This resolution establishes criteria that make advertising and marketing practices targeted at children and adolescents abusive.

    • Marketing
    • 1
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  • Brazil
    Law · Administrative Acts

    Resolution on the Regulation of Unhealthy Products Advertisement (Resolution No. 24 of 2010)

    Jun. 15, 2010 This resolution establishes requirements for marketing of foods considered to have high amounts of sugar, saturated fat, trans fat, sodium, and beverages with low nutritional content.

    • Marketing
    • 1
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  • Brazil
    Law · Legislation

    Consumer Defense Code (Law No. 8.078 of 1990)

    Sep. 11, 1990 This law establishes rules of consumer protection and defense, public order and social interest in accordance with articles 5, items XXXII, 170, item V of the Brazilian Federal Constitution and...

    • MarketingLabeling
    • 1
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  • Barbados
    Law · Legislation

    Protection against Unfair Competition Act

    Feb. 19, 2001 This law provides for the protection against unfair competition.

    • Marketing
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  • Colombia
    Decision · Administrative

    Dejusticia v. Postobón (Guajira campaign)

    2017 To clarify the legal framework and limits regarding corporate social responsibility campaigns for unhealthy foods.

    • Marketing
    • 7
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  • Brazil
    Decision · Administrative

    Consumer Protection Agency of the State of Paraná v. Danone LTDA

    Apr. 12, 2018 An administrative decision imposing a fine on Danone due to a marketing campaign that targeted children.

    • Marketing
    • 4
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